The Creation of iame


Coming home from New York, Alec felt like a failure to himself and his family.  After months of negativity, he found a new wave of inspiration and realized that what others think of you isn’t always the most important thing to life. Your full potential as an individual cannot be unlocked if you are being held back by constant overthinking and worrying about how others may perceive you. With iame, Alec’s main goal extends much further than a basic clothing company. Ultimately, he is focused on spreading awareness about self-love as he believes it’s one of the most important, if not the most important, characteristic to living life to the fullest.